Introducing AffirmCare, Avlon’s Luxurious Hair Maintenance Line

Over the last few weeks, we profiled Avlon’s return to South Africa with pieces on their Texture Release brand and their KeraCare line. This week we take a look at their Affirm and AffirmCare ranges respectively, the brand’s relaxer system and luxury hair maintenance line.

Affirm is a conditioning relaxer system that conditions a client’s hair before, during and after the relaxing processing. Despite impressive straightening, the hair retains up to 81% of its original fibre elasticity. The result is a look that’s radiant, soft, and healthy.

This is achieved through Avlon’s deep commitment to technological advancements in hair, a hallmark of the brand’s approach to the marketplace. All this technology comes together to offer increased moisture in hair fibres, impressive ease of combing, and hair that’s a lot more porous.


Affirmcare is Avlon’ssuper luxurioushair maintenance line. Each moisturising conditioner has been designed to penetrate deep into the scalp and hair so as to moisturise each strand of hair.

The line is sub-divided into three collections, each addressing a client’s differing needs, namely MoisturRight, StyleRight, and the new ColorSations collection, which helps preserve the vibrancy of colour-treated hair.

Enquire about carrying Avlon products in your salon today by reaching out to Le Looks,the official distributor of Avlon products in South Africa. Or reach out directly to Sales Manager,Liketso Chakela by email: or telephone on 011 794 4467.

KeraCare® products do not contain formaldehyde or its derivatives. It is also free of human placenta extracts, and most products in the line do not contain sulfates, parabens, mineral oil, phthalates or petrolatum.

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