Avlon’s Keracare Brand Still A Cornerstone of Hair Care


With Avlon relaunching in South Africa, the company’s put a large focus on its cutting edge Texture Release Line. However KeraCare®, the sub-brand most familiar to South African consumers and hair professionals alike, remains a cornerstone of their brand and focus.


KeraCare® offers premium conditioners, shampoos and styling products so one can maintain salon created styles from the comfort of their home. It helps consumers with textured hair maintain their stylish looks without sacrificing the health or strength of their scalp or hair.



For haircare professionals, this means clients enjoy the results of their treatments longer while having healthier hair, which improves customer loyalty.


To highlight just some of the products in the range, the ever popular Humecto Crème Conditioner provides hydration and protection from breakage, transforming dry and brittle hair into a soft and healthy finish.


For styling, the High Sheen Glossifier provides a magnificent shine, with its natural lipophilic helping seal cuticles and minimise breakage. And for protection, the silken seal blowdrying complex seals cuticle surfaces to a silky, brilliant smooth finish.



Avlon’s “For Professional Use Only” products are sold and licensed to qualified hairdressers and salons, and Avlon is offering a 15% discount to all Hair News readers for their first order until the end of November. Just mention HAIR NEWS PROMO when placing your order with Le Looks, the official distributors of Avlon products in South Africa.


CLICK HERE to learn more about the available range, place an order, or book a commitment free demo. Alternatively contact dee@lelooks.co.za for more info.


KeraCare® products do not contain formaldehyde or its derivatives. It is also free of human placenta extracts, and most products in the line do not contain sulfates, parabens, mineral oil, phthalates or petrolatum.




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