Style Inspiration: Parousia by Efi Davies

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“I wanted to celebrate confidence from a woman’s perspective.

I imagined each model as the distilled qualities of female empowerment, ambassadors of an elemental and commanding feminine Presence. This collection is called Parousia (the Greek word for Presence). Each look was used as a focal point to display core hairdressing techniques, to emphasise the strength of skill and how it is embodied by the models.”

Efi Davies British Hairdresser of the Year