Goldwell Announces Colour of the Year 2021: Lilac Aura

Goldwell is proud to announce its annual Colour of the Year for 2021: LILAC AURA.



This year, colour trends will see more neutral, grounded tones replacing the bold, pop colours. Fashion tones will change to Nostalgic Brights, inspired by the charming retro colours of the 70s. Orange, Green and Lilac will make a nostalgic comeback. As part of this palette one colour comes forward to make a statement about the upcoming year: Lilac Aura.

This electric pastel tone defines 2021 for two reasons. Firstly, it provides comfort by hinting at the nostalgia of previous decades. Secondly, it embodies the digital revolution!

Lilac Aura is plucked from the digital world, but retains a familiar quality. This pastel echoes the past but proclaims the future.

According to John Moroney, Goldwell’s Global Creative Director, “The moment our team of international artists saw Lilac Aura, they immediately started formulating it with Elumen. The colour has so much commercial potential – it strikes a wonderful balance between soft and flirtatious while giving a calm serenity. It will look great in just about everyone’s hair!”

If you would like to see some of the ways that Lilac Aura is used in hair colour, visit the Goldwell Education Plus channel on YouTube and sign up as a subscriber to be notified of all new videos.

To create this colour using the fabulous Elumen range, contact 011 312 5070 and a friendly Goldwell sales consultant will get in touch with you and explain more about Goldwell’s amazing colour portfolio.




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