Congratulations #gameofwella Winners!


The # gameofwella and People Choice Award Winners have been announced! On 1 March 2021 the wellaprofessional_sa Instagram page was buzzing with excitement. And if you missed the announcement, fear not, we’ve listed them below.


We were blown away by the intense work and creativity that all entrants put into creating their final looks. Suffice to say, it was hard to narrow down some of the best hairdressing talent to only eight winners in the respective categories.


The # gameofwella competition


The competition was designed to include both up-and-coming Wella and non-Wella stylists allowing them to explore their skills while competing on an equal platform. We challenged stylists to show their best work on their Instagram pages for an opportunity to be chosen by and international panel of judges.

# gameofwella celebrated both stylists' skills and the diversity of beauty with Wella. The competition allowed stylist to set the tone for coming trends while accentuating their model's natural beauty.


The essence of # gameofwella was entirely based on the shift we've seen in how trends develop: Not set by experts, designers, or fashion houses - but instead on the principle of connection, ignited conversations, and shared opinions.


The # gameofwella competition allowed stylist to become collective trendsetters.


This year, we added the People’s Choice Awards so that each finalist would have an extra opportunity for their loved ones and fans to vote. The winners for the People’s Choice Awards were based on the number of likes they received on the original announcement posts between 15 February and 28 February 2021 and had no relation to the Bronze, Silver and Gold winners that were judged by our international judging panel.


Congratulations to our # gameofwella winners!


Wella salons


Gold: Justen Laubscher from The Hair Shack in Salt Rock KwaZulu Natal


Silver: Steven Phillips from Absolut Hair in Claremont Cape Town


Bronze: Junet Olivier from Modern Hair Salon in Lady Brand Free State


People Choice Award: Jadie Herbst from Jadie Professionals in Bloemfontein


Non-Wella salons


Gold & People Choice Award: Kyle Van Wyk from Texture Inc in Stand Cape Town


Silver: Nicoleen Coetzee from Texture Inc in Stand Cape Town


Bronze: Michelle Heyns from BLUNT Hair Studio in Stellenbosch Cape Town


Prizes for # gameofwella winners


Wella Salon


People’s Choice Award

● R5 000 to the stylist


Gold 1st Prize

Salon – Wella Colour products to the value of R15 000 (List Price excl. VAT)

Stylist – Destination Trip 2021 (valued at R35 000)


Silver 2nd Prize

Salon – Wella Colour products to the value of R10 000 (List Price excl. VAT)

Stylist – R10 000


Bronze 3rd Prize

Salon – Wella Colour products to the value of R5 000 (List Price excl. VAT)

Stylist – R5 000


Non-Wella Salon

People’s Choice Award

● R5 000 to the stylist


Gold 1st Prize

Salon – Wella Colour products to the value of R15 000 (List Price excl. VAT)

Stylist – Destination Trip 2021 (valued at R35 000)


Silver 2nd Prize

Salon – Wella Colour products to the value of R10 000 (List Price excl. VAT)

Stylist – R10 000


Bronze 3rd Prize

Salon – Wella Colour products to the value of R5 000 (List Price excl. VAT)

Stylist – R5 000


We look forward to see these winner continue to spread their creativity in 2021!


About Modern Hair & Beauty

Modern Hair & Beauty – previously Modern Hair – was established in 1950 as a distributor of professional hair products to the hairdressing industry in Southern Africa. In 2015, the company was renamed and expanded to incorporate professional skincare products into an already impressive stable of brands.


As the licenced distributor of Coty-owned products in Southern Africa, much-loved brands such as Wella Professionals, Nioxin, System Professional, Sebastian Professional, SEB MAN, and Kadus Professional can be found in salons' easily.


Other brands in our portfolio include Hollywood's favourite skincare range Intraceuticals, internationally renowned styling irons by Cloud Nine, popular Brazilian hair treatment Sweet Hair Professional, and our most recent addition, Reuzel – Holland's finest pomades and barbering products. We also produce our own affordable in-salon care range called Swish.


As a company, we continuously strive to offer the best possible support and care to all of our customers through dedicated and trained sales representatives, timeous delivery of orders, targeted marketing and promotional support, and regular in-depth and up-to-date seminars and education. Training centres are situated in Cape Town, Johannesburg and Durban.


But it's the fostering of great customer relationships, many of them decades-long, which runs deep, passing from one generation to the next. It's this legacy, as well as our extraordinary, passionate and dedicated team, that services over 2 000 salons within South Africa and our international partner salons in Mauritius and Angola too.


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