Ashtag Social Media Turns One Year Old: Here’s How We can Benefit Your Salon Business

Have you heard about the new kid on the block?

Ashtag is a small social media business, based in Durban, KZN, created by Ashnee Gopikissoon and run by a team of four.

What had been brewing in Ashnee’s mind for more than three years, became reality in August 2020, and yesterday Ashtag celebrated their first birthday. In honour of that, they have decided to shed more light about their business.

In this day and age the future is digital marketing, and social media is one of the greatest, fastest growing platforms in the marketing industry. It brings great exposure as compared to traditional marketing methods due to the high volume of users social media is capable of reaching.

Ashtag currently focuses on their niche, which is professional hair and beauty salons, but welcomes and accommodates all industries.

What does social media mean for your salon?

Many salons wonder: What is a social media manager and why do I need one?

Here’s what Ashnee says: “The idea is to improve marketing efforts for salon owners, increase sales, and allow for exposure. We enable you to reach customers effectively, efficiently and consistently, allowing salon owners to focus on other aspects of their business. Ashtag takes some weight off your shoulders. We are able to display your business on social platforms in order to promote your company and the skills you offer.

Being involved in the hair industry for more than 18 years, qualified stylist by trade, ex-manager, educator, sales consultant and entrepreneur, afforded me the opportunity to add value and support salon owners in growing their business through social media.

At Ashtag we provide high levels of social media and graphic support. We help you gain an organic following and provide creative, captivating content for use on social media. We are also responsible for planning and implementing your social media business strategy – we have systems in place which stay true to tone.

Read what some of our clients have to say about us:

Grant Harper [Creative Director/Head at Grant Harper Salon] :

Thank you, Ashtag! Since I left you in charge of all social media aspects of my salon business, it has gained a steady flow of new followers and interactions to a whole new audience. Keep up the good work! Regards, Grant Harper

Astrid Muller [Owner and Lead Stylist at Devine La Force] :

I feel supported with every media aspect of my business. Ashtag is a necessary part of my business and I see a big change in the way people see my work. I'm grateful to be part of the Ashtag family...cause that’s how it feels to me. Xxx Baylee Strike [Owner and Lead Stylist at B Striking Hair Design] :

If it wasn't for Ashtag, I would never have been able to figure out how to run an insta page in the correct format like having it as a business account or know how to use the correct hashtags etc. Thank you for taking the added pressure of Instagram and Facebook when I am already too busy to run it myself. Regards, Baylee

Special Offer for the Industry

We have a special offer open to all those who would like to join Ashtag in the month of August!

Are you keen to get your social media handled by a company that is knowledgeable, expert, and gets results?

Contact us today!

Ashtag 072 299 5117

Ashnee (after hours) 083 358 4550

Email ashtagsocialmedia@gmail.com

Free Tips

Here’s some free tips from the team:

Ashnee: The “Ash” in “Ashtag” – here’s five types of hashtags you should be using.

Industry hashtags – they are pretty general and your audience may search using them. Eg. #hairdresser #hairdressing

Niche hashtags – they are more specific and describe your industry speciality Eg. #blondehairdreser #weddinghair

Location hashtags – where your local audience will find you. Eg. #durbanstylist #vryheidhairdresser

Branded hashtags – using these might get you featured on larger accounts. Eg. #wellaeducation #wellaprofessionals

Image hashtags – use these to describe what’s in your photo Eg. #longhair #curlyhair

Posting Schedule

Prenisha: One of the main aspects assisting in the online growth of your business is sticking to a consistent posting schedule. You’ve got to stay committed, and if you can’t, then hire someone to do it for you!