The Savvy Hairdresser Part 2: Embracing the Online World by Working with Influencers


L'Oréal Professional Products Division brings you another inspiring On-Hair release. A series where clients are at the center of what we do. We truly believe in providing salon professionals, freelance stylists and every hair fanatic with guidance to become masters of their craft! So join us in this journey.

#Learn how to work with influencers

Choosing Influencers can be broken down into a strategy that connects back to your objectives such as target, reach and engagement. Having influencers from a variety of industries such as fashion and beauty proved to be a major success so why not?

#1: Typical Micro Influencers

These are influencers that have a lot of reach, meaning that their audience is small, between 500- 10 000 followers but their engagement is high. As a result, they are more likely to motivate their followers to take the desired action without seeming overly promotional. Activate these influencers with a free in-salon treatment for them to post about on their social media pages.

#2: The Client who can be your influencer

These are good influencers to have, because they are the same age as your target; they have beautiful hair and share common interests. Activate these influencers by providing special pricing with in-salon treatments and encourage before and after pictures to post on their social media pages.

#3: Your Staff can be your salon Influencer

Your staff are one of your best advocates and assets. Always encourage upskilling teaching the best techniques to your stylists. Encourage them to share their work on their own social media pages and tag the salon social media page! How To videos or Live Master classes are a good example.

This one is a special case in the time we find ourselves. Constantly post about your salon hygiene procedures on ACCESS to reassure your clients that their safety is always number one priority. To take advantage of this click HERE

What is Access?

Access is the world’s largest e-learning and network platform for salon professionals.

The global database allows all hairdressers and beauticians to log on from anywhere in the world, at any time, and access trainings on product launches, digital upskilling, trend discovery, techniques mastery, business management and so on, given in the form of tutorials, webinars and pedagogical e-module.

The Professional Products Division teams in all countries, in all brands, constantly feed ACCESS with the latest trainings in their local language, in order to ensure that all salon professionals are constantly upskilled and developing their business. Obsolete training are regularly deleted from the database. To ensure relevant and educational trainings are always available to salon professionals.

Take advantage of this amazing education tool register HERE

For any information contact: lorealconsumerrsa@loreal.com

Article from Chanel Pond, L’Oréal Professional Product Division

Featured Posts