Special Mailer: Barbering, Beards and Men’s Grooming

A groomed, sharp and trendy appearance has become a must-have for male clients, and barbering is booming, with barbers becoming sought-after staff both in barbershops and salons. More and more salons are setting apart a barbering area within their shop – whether it’s a sectioned off space, or just two chairs with a different decor and feel.

Along with the surge of popularity in men’s grooming, has come the importance of men’s products. Having a range that appeals to gents and which will allow them to better manage their hair and beard is essential. This can make a huge difference to clients, and of course to the salon’s turnover.

In this mailer, we have interviewed a number of SA barbering icons who have highlighted some of the most important trends. We have shone the spotlight on must-have products and exclusive men’s ranges, and of course the all-important topic of hair loss.

Today's challenging times have led to a resurgence in the awareness and importance of hygiene - a topic that should always take front and centre stage in barber shops and men's salons, where blades make frequent contact with skin. Disinfect all equipment visibly and regularly after each client. With the additional challenge of the coronavirus, take extra precautions such as having hand sanitizer available for clients, using a new and freshly sanitised cape and towel for every client (disposable towels if possible), making use of face masks for staff, and sanitising all salon surfaces such as counters, door handles etc. at least twice hourly.

We hope you enjoy this read and that it helps your salon do better business with men’s clients, and become a destination where men can source their every hair need.

Contents

Wahl Professional’s 100 Year Commemoration Kit Men’s Hair and Beard Trends by Eric Way Training: Groomed Academy’s 50% Discount on Junior Barber Course 1920s Trends Gaining Relevance in Men’s Hair by Glen Summers American Crew: Savings on Selected Beard and Styling Products Camouflaging Grey: The Importance of Colour Goldwell Dualsenses and Men’s Reshade

KMS Style Equation for Men Reuzel Scumbassadors Speak Out on Trends Reuzel’s Complete your ‘Stache Getting the Edge in your Gents’ Offering by Melvyn Booysen Bluebeards Revenge: 30% Discount on Face Scrub Addressing Hair Loss in the Salon Mediceuticals Advanced Hair Restoration Technology New Redken Brews Thickening Launches Training: Wahl Men’s Method Graduate Training Programme