Is Your Salon a Social Media Star?

Social media is an incredibly powerful tool for helping market your salon. Those salons who are social media stars and have a big following, will be able to promote their services more easily, reach a wider audience when introducing new services, keep their salon top of mind, and have more referrals.

With so many benefits, it’s clear a social media presence is an essential for salons. Here are some tips to help you succeed.

Use the same social media that your clients, or potential clients, use and search on. So if your clients love looking for hair related info on Facebook and Instagram, that’s where you need to be most active.
Update your page consistently. Consistency is more important than frequency. If you update once a week, every week, clients will expect something new at this interval. If you update three days in a row and then leave your page for a month, clients will think you have gone out of business
Use beautiful visuals showing the type of hair that you specialise in so that clients know what they can expect and why they should come to you. Try to use photos taken by you although you can also share work that inspires you from time to time. Before and afters are extremely effective.
It’s also a good idea to show visuals of your salon interior and your staff so that clients know what your salon and team is like.
Advertise your specials and great deals on social media –it’s a great opportunity to make the most of special days like Mother’s Day, Valentine’s Day or Women’s Day. However remember that discounting is not a good business policy so specials should apply for a good reason and on selected services only, and your page should not become a “discount war”.
Advertise what products you use and sell and how these can benefit clients.
Your page is a good way to advertise your opening hours, especially over holidays or if they are different from usual.
Always go through your page regularly and interact with clients, answer questions and comments, and handle complaints. So often we see unanswered questions from clients on pages. This should be done every few days so that your clients feel heard by you and others can see you are active and caring online.
Your social media pages can link to a website, and should do if you are a bigger salon as there is more opportunity to publish information about your business. However some salons today prefer using social media only if they are smaller businesses.