New to South Africa – Sarah K’s Afro Roots For Curly Hair



Sarah K Afro Roots introduces an incredible new range direct from Brazil to South African salons and their clients - a line specially developed for curly hair for healthy long-term salon and homecare use, formulated with ingredients that respect, care for and emphasise the natural curly beauty of your hair!


And now you can become an agent for the newest import especially designed for Afro and curly hair. See below to learn how!

The Power of Definition – Natural Ingredients – Natural Beauty


Curly, textured hair has its own distinct beauty and its own distinct needs for care and treatment. Afro Roots has been imported by Sarah K with the needs of curly and Afro hair specifically in mind. Curly hair is renewed and nourished with moisture, its luxuriant texture and curl shape defined and resilient, frizz-free, elastic and silky soft.


We work with natural ingredients selected with great care to produce amazing results for your clients’ hair. Each of ingredient has been selected and formulated to take advantage of its unique and powerful characteristics to help with hair health and resilience, transforming hair that’s lackluster, lifeless and volumeless.


Natural ingredients have rich nutritious properties that make all the difference in the haircare routine, all performing to restructure the hair, creating silky luxuriant curls, repairing split ends, nourishing hair and regenerating the cuticle, with a healthful antioxidant anti-aging effect. They are true gifts from nature to our hair.



Formaldehyde -free and Focused on Hair Needs

Sarah K – Afro Roots introduces a revolution in the professional cosmetics market with a new range that are not only focused on health and environmental sustainability but on the individuality of your clients’ hair needs.


We care about our professionals and our clients, bringing direct to you our Brazilian high quality products, competitive prices and a complete hair care line that’s Formaldehyde Free.

Each range is developed with its own focused purpose for the different structures and demands of hair with different colours, curl, textures and chemical treatment histories.

Check out our extensive After-care, Home-use Retail Ranges!

Afro Roots Shampoo


Afro Roots Shampoo is developed with Panthenol and Aloe Vera, rich in vitamin B5, strengthens and promotes an effective cleansing with rich and creamy foam, nourishing curly and afro hair. It loosens the individual hair strands, leaving them malleable, without frizz, soft and healthy, youthful shine for your daily life.

  • Panthenol - restores elasticity to the hair, healing and providing anti-aging benefits, locking in moisture.

  • Aloe Vera - heals and strengthens, improving hair reconstruction.

• • • • • • • • • • • •


Conditioning Mask 2 in 1


The Conditioning Mask 2 in 1 Afro Roots is designed to provide deep nourishment to eliminate dryness and roughness from the hair. Its careful formulation with Grape Seed Oil and Keratin restores hair strength, reduces frizz to create luxuriant shine, leaving a silky and long-lasting feel to the hair. Curls are healthy and shiny with a defining finish that enhances the curl shape.

• • • • • • • • • • • •


Easy Curls


Easy Curls is a Bioplex Blend developed as a curl definer that modifies the structure of the individual hairs, making them lighter, silky, with more movement and shine.

  • Ricino – Omega 6 & 9 - restoration hydration of the hair, encouraging growth of stronger hair,

  • Aloe vera - for moisturizing action, strengthening hair, assisting in growth, promotes incredible shine.

  • Rich in vitamins and minerals

  • Amino acids

Indicated for curly hair with a more closed structure, with curvature above 3C.

• • • • • • • • • • • •


Curl Shaper (no rinse)


The Afro Roots Curl Modeler was developed to define, nourish, detangle, and control frizz and volume. Its formulation brings strength and frizz reduction to the hair, in addition to leaving a silky and lasting touch.

  • Ricino – Omega 6 & 9

  • Fatty acids

  • Collagen

  • Vit B5

Curls are healthy, shiny, and defined.


• • • • • • • • • • • •


Curl Activator Fluid (Leave-in Treatment)


Afro Roots Curl Activator Fluid was specially developed to define, hydrate, and activate curls, giving the shaped strands a “memory effect” and a touch of softness and lightness. Its formulation brings strength and frizz reduction to the hair, in addition to leaving a silky and lasting touch. Your curls are healthy, shiny, and defined.

  • Sorbitol

  • Keratin returns amino acids to the hair, rebuilding and maintaining the natural moisture.

  • Grape seed oil / Vit E, C,and beta-carotene


All performing to restructure the hair, creating silky luxuriant curls, repairing split ends, nourishing hair and regenerating the hair cuticle, with a healthful antioxidant anti-aging effect.


Become a SarahK-SA Agent - We are offering our Homecare Line Online

We seek long-term partnerships, making our SarahK-SA Agents grow with us!

Sarah K Professional has emerged to revolutionize the professional cosmetics market, focusing on high quality products, competitive prices, and a complete line for hair care.

If you’d like to join Sarah K and become part of our family, Professionals can contact us via email.


We have a dedicated page for stylists and salons who would love to join the movement by operating their own business.

Click HERE



About Sarah K

Sarah K cares about the health of its professionals and clients Offering Formaldehyde Free Products.

We work with selected natural ingredients with perfection, to make the best products for you.

  • Cruelty Free

  • Natural Ingredients

  • Eco-friendly – Respect, Reuse, Recycle, Rethink, Reduce, Recover

Contact: Sarah K - SA



Click HERE to Get it Online Now!


Cell/WA: 062 044 6447

Email: sales@sarahksa.co.za

Website: www.sarahksa.co.za

Facebook: https://www.facebook.com/candizeecosmetics

Instagram: https://www.instagram.com/sarahksouthafrica/


Sarah K – in the World

Sarah K is always present at Cosmetic Advertising Trade Shows such as Cosmoprof Bologna, Las Vegas, Beauty World Dubai.


SarahK Products are certified and trusted in over 40 countries, providing premium products to Salons in over 40 countries, such as: Chile, Costa Rica, Ecuador, United States, Canada, Italy, France, Portugal, Dubai, India, Jordan, Iraq, Libya, Iraq, Morocco, Torquay, Spain, Panamá, El Salvador, Saudi Arabia, Bahrain, and Qatar, among others.





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