The Savvy Hairdresser: Embracing the Online World Part One
Welcome to On-Hair by L'Oréal Professional Products Division a series where clients are at the center of what we do. We truly believe in providing salon professionals, freelance stylists and every hair fanatic with guidance to become masters of their craft! So join us in this journey.
The Fourth Industrial Revolution has surely put the internet and visual platforms like Youtube, as well as Instagram as the go to platforms for information on hair treatments and D-I-Y Projects that result in undesirable expectations. Mastering social media has become key in today’s world.
#Mastering Social Media
Mastering social media and increasing business acumen is key. Make sure you are connected digitally with your clients through Facebook, Instagram and WhatsApp as a starter. New customers are mainly acquired from these three sources: recommendations, internet advertising and social media.
More than ever before, when searching for a salon, clients are looking for expertise and someone they can trust. So, don’t be afraid of highlighting your strengths and showing off your knowledge- online and offline.
L’Oréal Access has an amazing 3 Level online learning on how to boost digital HERE
“Being online is a language” by Mashudu Netshidzivhani, Mizani Education Manager - South Africa
Education Manager for Mizani South Africa Mashudu Netshidzivhani has given 3 tips to speak the online language.
Tip #1- Inspire
Inspire your followers online by giving content to motivate them to come back the salon. The use of before and after images can be a great way to inspire clients to come to your salon for that professional experience.
Tip #2- Educate
Educate your followers by sharing valuable knowledge. Explain the what, why and howof your treatment process. This will build trust with your followers.
Tip #3- Entertain
Entertain your followers by inspiring a feeling in them. Instagram, Facebook and WhatsApp are good platforms to make connections with potential and existing clients.
Never be afraid of falling - Introducing the award winning Anti Hair Fall Range - Genesis by Kerastase
88% of woman of which 40% by the age of 35yrs, experience hair loss during the course of their lives*
Hair fall is defined by losing more than 100 hairs a day from the roots & fibre breakage.
Introducing Genesis The 1st strength activating programme for weakened hair prone to falling.
Endorsed by a panel of experts – the nutritionist, the hairdresser and the dermatologist, Genesis aims to reduce hair fall by 84%** Thanks to the dual action of increased fibre strength and retention***.
*Source L’Oreal R&I. Anti hair loss category. knowledge quantitative study, 9 countries globally 2016,
** Hair-fall due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Rénovateur + Ampoule/Sérum Aminexil
***Clinical study, 99 people, 6 weeks use
A Potent lifeproof anti fall complex, formulated with Aminexil, Edelweiss stem cells and Ginger root, all accorded by The olfactive nose Calice Becker – the nose behind the leading fragrance J’Adore by DIOR.
WITH 2 complimentary star products – serum fortifant for daily use and fortifante anti chute ampules for intense hair fall periods, Genesis covers all stages of hair fall.
Kerastase prides itself on diagnosis and with Genesis we invite you the hairdresser to perform this by evaluating the clients scalp and the resistance of the hair to ultimately advise and prescribe the correct routine for maximum anti hair fall. To help you provide superior in-salon treatment, Genesis is available in fusio dose and booster – hair transformation in 5mins.
Disclaimer: Genesis is a cosmetic range and before any use whilst taking prescribed medication, please seek medical advice.
For more information on Genesis click HERE
Winter proof your hair with NEW Redken All soft Mega!!!
Redken has an INCREDIBLE launch coming your way! Introducing All Soft Mega! This range will transform your hair from severely dry, coarse and brittle, to the instantly soft, lustrous and seductive hair we all dream of!
All Soft Mega helps repair strength and restore luxurious softness. Severely dry hair will be instantly quenched and can now achieve touchable softness with the complete All Soft Mega system. Infused with cactus extract to nourish the hair, superfood mix of sacha inchi extract to repair hair at its core and aloe vera gel to hydrate as well as deliver shineand manageability.
The most amazing aspect of this exciting launch is not only the extreme moisture it will provide but also Redken’s exclusive RCT Protein Complex to treat hair from the root to the core to the tip!
The All Soft Mega MegaMask is sure to become a cult product for its care extending properties. This star product gives an amazing 3 day long-lasting results, your hair will never feel better!
Should I use All Soft or All Soft Mega?
All Soft is for clients with normal to dry hair that have a normal to medium hair type and require moisture and shine as they suffer from dry/brittle hair, whereas All Soft Mega are for clients with severely dry hair that have a medium to coarse hair type and require intense nourishment.
For more information on All Soft Mega go HERE
* When you use All Soft Shampoo, All Soft Conditioner and All Soft Mega Mask
Bye- Bye itchy scalp for protective styles with Mizani Scalp Care
It's protective style season and with that comes a dry and itchy scalp. The Mizani Scalp care range has been formulated to tackle this issue head on.
Scalp Care collection can be used as an IN-SALON Scalp Care Service!
Scalp Care Shampoo cleanses the dead cells and stops the bacteria from multiplying on the scalp. This should then be followed up with the Scalp Care Conditioner that should be applied and massaged into the scalp and hair to deeply condition and detangle.
The Scalp Care Calming Scalp lotion can be purchased for use at home!
The Scalp Care Calming Lotion is a leave in lotion that soothes an itchy and dry scalp from the FIRST use. It contains key ingredients aloe vera and avocado to provide relieve to your clients and should be used on affected areas.
For any information contact: firstname.lastname@example.org
Article from Chanel Pond, L’Oréal Professional Product Division